Welcome to the cyberpunk secret hideout unknown to anyone.
Here, unique experiences await you that you won't find anywhere else.
RECOMEND
The current season features
or Pink Grapefruit
This is the featured menu item at "NEO Shinjuku Atsushi."
We prepare a sour by infusing fresh fruits into a drink bag! The selection of fruits changes with the seasons and is available for a limited time.
LEMON or KIWI
980yen
"This product is a vodka-based sour, but it can also be enjoyed without alcohol."
Rice and Circus is excited to introduce a new beer made with giant isopods!
For all the giant isopod enthusiasts out there, this Made in Japan beer is now available.
You can also enjoy it at NEO Shinjuku Atsushi.
*When sharing your thoughts online, please include the phrase "Rice and Circus Giant Isopod Beer."
Please refrain from consuming this product if you have a shellfish allergy.
1980yen
"Exclusive Carbonation by NEO Shinjuku Atsushi"
"At our establishment, we use carbonated soda infused with carbon dioxide for all our beverages. The freshly carbonated drinks enhance the flavor with a strength like none other experienced before. You can witness the process of injecting carbon dioxide into water chilled to nearly 0 degrees through a dedicated machine right on the counter."
Menu Featuring Carbonation
"Experience the unparalleled freshness of live carbonation, like nothing you've ever tasted before."
All our juices are homemade.
Indulge in our unique blends of intense carbonation and aromatic spices with our original juices
"You can add alcohol to these for an additional 100 yen. Choose from gin, vodka, rum, or whiskey."
日本酒あり〼
JAPANESESAKE
澤乃井
"Sawanoi" is a well-regarded sake from the Tokyo Okutama region. Produced by Ozawa Shuzo in Ome City, Tokyo, it is a long-established sake brewery founded in the middle of the Edo period in 1702 (Genroku 15).
900yen
"The price mentioned is for
one serving(1 go).
You also have the option to choose a
larger serving of two (2 go)."
"Japanese sake can be enjoyed at three
different temperatures
: atsukan (hot),
hiya or room temperature,
and reishu (chilled)."
"At NEO Shinjuku, we introduce a unique
way to enjoy Japanese sake called
'Bekuhai.' If you're interested,
please feel free to ask our staff
for more details."
SHARIKIN
"Sharikin is a popular drink in Japan's downtown areas. It involves freezing shochu (a first-class shochu brand called Kinmiya), and then mixing it with either turtle or mamushi snake drink."
Soft-shelled turtle
"Soft-shelled turtle, known as 'すっぽん' in Japanese, is a traditional ingredient in Japan, often reserved for luxurious meals and special occasions. Recognized as a high-end delicacy, its distinctive soft shell sets it apart. The soft-shelled turtle is esteemed as a premium culinary ingredient in Japan.
880yen
Pit viper
"Snake Extract Drink, also known as Mamushi Drink, is widely recognized in traditional Asian cultures. This beverage is particularly used with the aim of promoting health and enhancing energy levels."
880yen
"Basil born in Shinjuku, a completely original Mojito."
"We infused basil, hydroponically grown in-house, into vodka. Our Mojito, made with 100% sugarcane syrup and NEO Shinjuku's fresh carbonation, is truly exceptional."
1000yen
FOODMENU
"Our concept is a 'BAR in a Dystopia.' We've prepared a menu that envisions future cuisine from the hypothetical scenario of the rest of humanity being wiped out, allowing us to imagine what food might be like in that future."
Shrimp Grown from the Fields of a Landlocked Prefecture
VEGAN SHRIMP
—“Gentle Shrimp from the Earth”—
was born in Motosu City, Gifu Prefecture, a region surrounded by majestic mountains and the Neogawa River, far from the ocean. Despite being landlocked with no access to the sea, this unique plant-based shrimp was created using ingredients from local farms.
For over 60 years, Ibiden Bussan has utilized advanced drying technologies to develop a variety of ingredients for dried vegetables and instant foods. These techniques not only reduce food waste but also offer opportunities for upcycling local agricultural products.
What began as a project "for one person" has now expanded to become "for everyone" with the VEGAN SHRIMP—Gentle Shrimp from the Earth initiative. Fueled by the passion of young developers, this project marks the first small step towards sharing this innovative product with the world, not just in Japan.
ALL PLANT BASED
1780yen
Ebi Filet-O
ALL PLANT BASED HAMBRUGER
Cheese Burger
from the Post-Apocalyptic
"An aroma of cheese that defies its plant-based origins wafts through. The basil inside is cultivated in-house. This burger, free of the five pungent roots, is a delight for our vegan customers as well."
1480yen
"KARUBI"BBQ Burger
"The thinly sliced soy meat resembles nothing but kalbi. Paired with our special BBQ sauce, mayonnaise, and tomatoes, it creates a mouthwatering blend of flavors that exudes a delightful indulgence."
1580yen
"TERITAMA" Burger
"Teritama" is a popular nickname for a dish that combines teriyaki, a traditional sweetened sauce, with plant-based eggs. The sweet and fluffy plant-based eggs beautifully complement the traditional Japanese flavor of the sauce."
1780yen
Hamburgers packed in vacuum-sealed and retort-packaged form
1480yen
"The cheeseburger, cooked at high temperatures and pressures using a dedicated kettle for manufacturing retort foods, is truly a future survival food that can be stored at room temperature for an extended period. Simply warm it in the microwave, and the buns and patty take on a moist texture, blending the flavors throughout. Enjoy a delicious and novel cheeseburger with a futuristic and space-themed dining experience, all made possible through fiction-inspired culinary innovation."
Plant-Based Garlic Shrimp
Here, resembling real shrimp, is an allergy-free fake shrimp made primarily from konjac and taro. The irresistible chewy texture and the aroma of garlic will captivate your senses
780yen
"Reheating retort-packaged mashed potatoes in the microwave brings back the freshness as if they were just made. Enjoy the fluffy texture of potatoes and the natural saltiness from the carefully selected ingredients."
840yen
Retort-packaged mashed potatoes
Pickles made from
discarded vegetables
We actively turn visually imperfect or misshapen items, often labeled as B-grade due to their appearance, into pickles. Embracing sustainability and minimizing food waste
500yen
Pizza Toast
Pizza Toast is a staple menu item in Japanese cafes. Here, we also use plant-based sauce and cheese
680yen
Assortment of Plant-Based
Cheese and Dried Fruits
A platter featuring lightly seared smoked cheese (all plant-based, of course) and an assortment of dried fruits.
1280yen
Bread and Cheese
We bake cheese on a gluten-free round bread. The sweet taste of the bread perfectly complements the savory flavor of the cheese
500yen
Soy Meat GYOZA
"Dumplings made with soy meat. Steaming them using a bamboo steamer brings out an irresistible aroma. The Chinese cuisine at our restaurant truly evokes the imagery of a 'wrong Tokyo,' akin to what you might see in movies like 'Blade Runner.'"
800yen
Popcorn
NEO Shinjuku's late-night BAR is an audio experience with film equipment. The freshly made popcorn from the popcorn machine is irresistible. Choose from 14 different flavors to enhance your movie night.
500yen
Typically, ice cream machines take a day with processes like freezing the bowl. However, our machine freezes it on the spot while making. Freshly made ice cream is exceptional, and we promise it will offer you a new and delightful experience.
"The ingredients include soy milk, plant-based whipped cream, and then beet sugar."
500yen
Other DRINKS
with・・・
SHOCHU
Jasmintea
Brown rice green tea
Oolong Tea
Greentea
600yen
BEERS
Tsintao beer
Orion beer
780yen
WHISKY
SUNTORY 角
MAREK`S MARK
800yen
1000yen
Grenfiddich
Laphroig
JAPANESEwhisky
知多
1500yen
白州
1800yen
This nostalgic packaging holds a familiarity for many Japanese people, yet oddly, it brings warmth even to those from a generation who may have never seen it before. Transport yourself back to the 1980s, the era of the birth of Cyberpunk, and reminisce with a drink.
JAPANESE RETRO DRINKS
"Every menu comes with shochu. You can also order without alcohol if you prefer."
YOEGRUPPE
「yoegruppe」 is a lactic acid bacteria beverage sold primarily in Miyazaki Prefecture and around Hidaka Town in Hokkaido. Developed by the Southern Japan Agricultural Cooperative, known for the carbonated drink "Squall" in Miyazaki City, it has become a local drink in Miyazaki and gained attention on social media and in the media.
750yen
RAMUNE
Ramune is a Japanese summer tradition. If you find it challenging to open, please feel free to ask our staff for assistance.
"Aomori Prefecture's apple juice, featuring the iconic Nebuta Festival masks on its packaging. Enjoy the refreshing taste of juice made from locally grown apples, accompanied by the vibrant spirit of Nebuta Festival, a traditional summer event in Aomori."